> ## Documentation Index
> Fetch the complete documentation index at: https://onextel-09023014.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Marketing Templates

> Meta's category guidelines for WhatsApp marketing message templates: objectives, example templates, and the rules that default templates to marketing.

[Marketing templates](https://developers.facebook.com/docs/whatsapp/updates-to-pricing/new-template-guidelines#marketing-templates)
can help businesses achieve a wide range of goals, from generating awareness to
driving sales and more.

<Warning>
  Businesses can only send template messages to users who have subscribed to
  receive messages from them on WhatsApp.
</Warning>

## Message objectives

Meta groups marketing templates into five message objectives. Each objective is
listed below with its business goal and Meta's example templates.

### Awareness

**Business goal:** generate awareness of your business, products or services
among customers who have subscribed to receive messages from your business on
WhatsApp.

Example marketing message templates:

* `Did you know? We installed a {{new_tower}} in your area so you can enjoy a better network experience. To learn more, visit our site.`
* `{{Diwali}} is around the corner! Join us at {{location}} on {{date}} to celebrate with friends and family. For more details about our event, click below.`
* `Looking for a getaway this fall? Our newest resort just opened in {{location}}: the perfect place to relax and unwind.`

### Sales

**Business goal:** send promotional offers to customers related to sales events,
coupons or other content intended to drive sales or renewals.

Example marketing message templates:

* `As a thank you for your last order, please enjoy {{15}}% off your next order. Use code {{loyal15}} at checkout. Visit our site here below.`
* `We are actively seeking {{donations}} to meet our fundraising goal of {{amount}}. Support our cause and contribute now!`
* `Upgrade to our {{premium_cabin}} to enjoy new benefits, like {{more_legroom}} and {{priority_boarding}}. Click below or log into our app to upgrade.`
* `You have been {{pre_approved}} for our {{credit_card}}! Enjoy an introductory {{apr_rate}} if you apply via your personalized link below.`

### Retargeting / re-engagement

**Business goal:** promote or recommend offers, products or services or other
calls to action to users who may have visited your website, used your app or
engaged with you.

<Warning>
  Retargeting and re-engagement messages are **marketing even if requested by
  users**.
</Warning>

Example marketing message templates:

* `Your subscription will expire on {{date}}! Renew today to save {{discount}}.`
* `You left {{items}} in your cart! Don't worry, we saved them. Checkout now below.`
* `Your loan application is {{pending_approval}}! Please log in to pick up where you left off.`
* `We found a {{car}} that meets your saved search. Log in to our app to view.`
* `We apologize for the delay in your {{package}} delivery. We have deposited a {{credit}} to your account, available immediately.`

### App promotion

**Business goal:** request customers to install or take a specific action with
your app.

Example marketing message templates:

* `Did you know? You can now {{checkout}} in our app. Download it below to use our streamlined experience.`
* `Thank you for using our app. We noticed you have not used our {{latest_feature}}. Click below to learn more about how this benefits you!`
* `In-app only: {{20}}% off this week! Use code {{summer_promo}} to save on select styles.`
* `Hi {{name}}, your friend {{name}} recently joined our community. Send them a welcome message in our app today: {{URL}}`

### Build customer relationships

**Business goal:** strengthen customer relationships through personalized
messages or by prompting new conversations.

Example marketing message templates:

* `{{Name}}, did you think we'd forget? No way! {{Happy_birthday}}! We wish you the best in the year ahead.`
* `As we approach the end of the year, we reflect on what drives us: {{Name}}. Thank you for being a {{valued_customer}}. We look forward to continuing to serve you.`
* `Hello, I am the new {{virtual_assistant}}. I can help you discover products or provide support. Please reach out if I can help!`

## Rules that default templates to marketing

Two rules cause templates to be categorized as marketing regardless of the
category you intended:

* Templates with **mixed content** (both utility and marketing, e.g. an order
  update with a promo/offer) are categorized as **marketing**.
* Templates where **contents are unclear** (e.g. contents are only `{{1}}` or
  "Congratulations!") are categorized as **marketing**.

<Note>
  Examples are illustrative only; templates containing similar content or
  content including this example text may be categorized differently based on
  their exact content.
</Note>


This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.