Domestic and international
SMS is one product. What changes with destination is compliance, not how you use it — sending, campaigns, templates, and reports work the same either way.
Destination rules outside India vary widely — sender ID format, permitted content, and time
windows all differ by country. Check with your account manager before launching into a new
market.
Sending options
Five categories are available under + New SMS:
See Send SMS for the first four, and
Campaigns for Campaign SMS and campaign management.
Credits
One credit equals one 160-character message. Longer messages are split into segments, and each segment consumes a credit — so a 300-character message costs two, not one. Unicode and multilingual messages segment at a lower character count than plain English, so the same text costs more credits when sent in a non-Latin script. Factor this in when budgeting a multilingual campaign. See Credits for allocation and top-ups.Key terms
Next steps
Register for DLT
Required before sending to Indian numbers.
Send your first SMS
Quick, dynamic, and multilingual sends.
Run a campaign
Bulk sends from a spreadsheet.
Build against the API
Send programmatically and receive delivery reports.