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The final sections of the campaign creation form control how and when messages go out: Batching, Repeat Campaign, and Schedule.

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Batching

Batching controls how messages are sent to recipients — either all at once or in smaller, scheduled groups (batches). Click Batching in the campaign form to expand it. The Batching Configuration panel shows: Select any one method and enter the details:
Sends the message to all recipients in a single batch. Best suited for smaller campaigns or when all recipients should receive the message simultaneously.
  • By default, the All option is selected.
  • The system automatically creates one batch containing all recipients.
Example: 19,999 recipients → Batch 1: 19,999 recipients.

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Repeat Campaign

Repeat Campaign allows scheduling recurring campaigns without recreating them each time, ensuring messages are sent consistently based on the selected frequency and duration.
1

Open Repeat Campaign

Click Repeat Campaign in the campaign form.
2

Enable repetition

Select the Enable Repeat checkbox. The Frequency, Configuration, Ends, and Schedule Summary controls appear.
3

Choose a frequency

Enter the following details as per the requirements of the campaign:
4

Review the Schedule Summary

Confirm the summary matches the intended recurrence before moving on.

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Schedule

The Schedule section automates the campaign launch timing based on business needs. Click Schedule in the campaign form, then select the type of Campaign Execution:

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Immediate Execution

Launches the campaign instantly as soon as it’s ready. Useful for quick or urgent sends.
1

Open Schedule

Click Schedule.
2

Select Immediate Execution

Select the Immediate Execution option. The panel shows the status (READY TO LAUNCH), the execution mode (“As soon as campaign is launched”), and the current local time.
3

Launch

Click Launch.

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Scheduled Execution

Allows setting a specific date, time, and time zone for the campaign to start automatically. Ideal for planned or time-sensitive campaigns.
1

Select Scheduled Execution

In the Schedule section, select the Scheduled Execution option.
2

Choose the time zone

Click the Time Zone dropdown and choose the preferred time zone (e.g., Asia/Kolkata — IST, India Standard Time) for accurate scheduling.
3

Set the date and time

Click the calendar icon or field under Scheduled Date & Time and select the desired date and time for campaign execution (e.g., November 10, 2025, at 11:08 AM).
4

Confirm the Schedule Summary

The Schedule Summary displays both local (e.g., IST) and UTC formats along with the selected time zone for confirmation.
5

Launch

Click Launch.
The Schedule section also shows Test and Draft buttons alongside Launch. Campaigns saved as drafts appear on the campaigns dashboard with the Draft status.